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Specialized Sports Equipment (SSE), a member of Abdulla Al Masaood & Sons owned by HE Abdullah Al Masaood, was established in 1998 and is the exclusive distributor for Polaris (USA) in the UAE, Lebanon, Oman, Qatar, Bahrain and neighboring region. As of present, SSE one of the largest international dealers for Polaris in the world. With showrooms in Dubai, Abu Dhabi, Al Ain and Bada Zayed, SSE covers the entire UAE like no other off-road company.
Polaris is the world’s largest manufacturer of all-terrain vehicles. Founded in 1954, Polaris manufactures the following product lines:
All Terrain Vehicles   Ranger Utility Vehicles   Victory Motor Cycles   Snow Mobiles

Polaris all-terrain vehicles (ATVs) are renowned as the “world’s toughest” throughout the planet. With a product line that covers segments as diverse as Youth, Sport, Utility and Trail, there is a Polaris ATV that matches any and all consumer requirements. Known for their strength and dependability, no other company gives the confidence in the outdoors that a Polaris ATV can. Polaris ATVs are also known for their innovation and cutting-edge technology. From the world’s fastest accelerating sports quads (Polaris Outlaw) to the world’s first off-road machines with Electronic Power Steering (Polaris Sportsman EPS), Polaris machines are as advanced as they are tough.

Ranger Utility Vehicles are the leading side-by-side off-road vehicles in the world. With models as diverse as the 6-seater Ranger Crew, the electric-powered Ranger EV and the youth RZR 170 Polaris Rangers are the best for both work and play. The Polaris Ranger is the smoothest riding and hardest working side by side off-road vehicle on the market.

In addition, the RZR series is the ultimate in play and work with models like the world’s first performance 4-seater RZR-4 and the RZR-S with long-travel suspension.

Victory Motorcycles, launched by Polaris in 1998 as the first new major American motorcycle in decades, is also distributed by SSE in the Gulf region. Head-turning style, powerful 106 cubic inch engines and a range of customized motorcycles by the legendary Arlen, Cory and Zack are the hallmarks of Victory. With dedicated sales, support and a focus on the actual riding experience, Victory Motorcycles have proved a major hit with cruiser enthusiasts in the UAE, and can be seen at all motorcycling rides and events across the country at all times.


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Latest News Years of achievements & accolades. SSE is presently one of the largest international distributors for Polaris in the world. Read More   
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